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Menu Design | Pigfish
The existing Pigfish brand was just a logo and a color palette. The task was to create a menu, and various other marketing materials, that took these elements and used them as a jumping off point for a larger brand aesthetic. Inspiration was pulled from classic fish fry spots along the New England coast. The menu was designed to convey the feeling of holding a fresh caught fish at a market, wrapped in that fish joint paper.
Presentation Design | Pigfish
Pigfish's sustainability practices was the cornerstone of Chef's vision. Though he wasn't able to teach every customer individually, he wanted a way to educate while feeding his clientele. This problem was solved by creating an 8 minute looping presentation video where each slide is a different infographic about an ingredient, a supplier, or a favorite dish. The aesthetic stays true to the Pigfish brand while playing with colors and imagery that convey sustainability, and green practices.
Signage | Pigfish
These simple, impactful signs represent the Pigfish brand through use of a variation of the logo, and also stand out in a busy restaurant space because of their bold typography and high contrast black and white colors.
Social Graphics| Pigfish
Social media was a large part of the scope of the Pigfish project. A restaurant opening requires, well, everything, and design touched all four corners of it. The client needed impactful social media content that grabbed attention in a sea of posts. These simple black and white graphics are high contrast and feature hooks that grab attention and lead a viewer to engage through swiping or navigating to the main social profile.
All Content © 2025 Bex Olivieri
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