Services Roll-Out | Sunmed CBD

In a volatile CBD market under constant legislative attack, Sunmed CBD pivoted into the world of "biohacking" and needed a sub-brand and campaign created for the new services launch. The goal was to not alienate any consumer but to keep the Sunmed brand and convert the company's current customers. Branded as "therapeutic services" and using lighter shades of the brand colors to maintain a light, spa-like feel helped maintain the equity of the Sunmed brand, retain current customers, and speak to the high end quality of the products and services. 

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Brochure, event banner, price menu, launch email